Brief 2. Aakash Tablet -

INSIGHT: The Aakash is the new cheap and simple Android tablet, and though it's not in the same league as the ipad, it specializes in supporting multimedia functions. The Aakash entertains its users through multifunctions such as audio, text, video and image. What motivates customers to purchase this product are its price and basic functions.

IDEA:  The attractions of an inferior product are its affordability, simplicity and the extra incentives which accompany the purchase. With the Aakash, keeping people connected has never been more affordable, simple and easy.

The value of communication and staying in the technology-loop compensates for the product’s simplicity. It is targeted at middle class generations X and Y, due to their habitual use of photo-sharing through social media.

Create - Share - Connect

The Aakash objective is to support the world of communication by making it available for everyone to afford and anyone to use.

INCENTIVES: Aakash will launch a website which its buyers can sign up to and become a part of the Aakash community. They can upload photos and videos, customize images and share them with friends and family.
This website features a monthly competition. For each photo uploaded, the user will receive a unique code to enter the draw for Aakash apps and accessories. The apps are multimedia-based designed to customize images and entertain users. The accessories include designer cases, portable charges, headphones and USBs.

CREATE - Customize photos at the Aakash website.

SHARE - Upload to them to facebook, or send an email to family and friends.

 

CONNECT- Photos will promote visual communication and bring everyone together through technology.

MEDIA: We promote the Aakash by using TVC and posters through the mass market, as well as advertisements on facebook, twitter and myspace. Social networking sites will lead to word of mouth and engender awareness and interest in an affordable and simplified version of the latest technology.

RESULT: Using a relatively modest product, the era of technology can be available across the world, rather than limited to those who can afford the high-end price range. Through a community website, the Aakash will upgrade the value of communication for the generations to come.